The TPB Members’ ThinkTalk Sessions are organized as a three-part series that allows the TPB to conduct mini-skills enhancement sessions focused on digital marketing, capacity-building, and skills development. Our second session dives into what to post – and when – to connect with today’s travelers through engaging, brand-aligned content. This webinar will equip the TPB Members with actionable strategies to maximize their digital presence, attract ideal guests, and strengthen their brand visibility online.
The second session will specifically tackle the following subtopics:
- Finding Your Perfect Audience: Targeting Strategies for Tourism Campaigns
- Posting with Purpose: What to Share and When to Share It
