The Philippine Business Mission to Japan is an institutional program that has been held
annually for the past thirteen years except for the years 2020 and 2021 (the onset of the
COVID-19 pandemic). It has been instrumental in the expansion and strengthening of the
Philippines-Japan relations in the area of travel and tourism and has developed into a
premier Philippine event in Japan that provides a platform for suppliers of Philippine
tourism products to conduct business with their Japanese counterparts.
