The ASEAN Tourism Forum (ATF) is one of the most significant annual tourism promotional events in Asia and is hosted on a rotational basis among the ASEAN member countries. The fair is made up of numerous high-level events, including a meeting of ASEAN Tourism Ministers, a meeting of the ASEAN NTOs, as well as airline meetings, press briefings, a tourism conference, and the popular Travel Exchange (TRAVEX) trade fair. In 2025, the Tourism Promotions Board (TPB) Philippines will participate in the ATF 2025 in Johor Bahru on 21-23 January 2025 at the Persada Convention Centre, Johor Bahru, Malaysia.
TPB will have a 144-square meter booth space which can accommodate a maximum of fifteen (15) Philippine Private Sector participants.
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