2020 proves to be a year of firsts as the Tourism Promotions Board (TPB) ventures into the digital realm by conducting its first-ever virtual event, the Digital Marketing Seminar with Localized B2B (Business-to-business), attended by 347 participants from 16 and 18 September 2020.
Digital Marketing Seminar is one of TPB’s initiatives to assist tourism stakeholders and the private sector in their recovery efforts by increasing their marketing capabilities and enabling them to come out of the ongoing pandemic with new strategies to explore opportunities and meet the demands of conducting business in the new normal. It was also held to encourage tourism industry players to join the TPB Membership Program, which aims to provide marketing services for the benefit and sustainable development of tourism-related businesses.
“Tourism and hospitality are experiencing very high levels of COVID-19’s negative impacts. The sooner we can accept reality, the sooner we can pivot and make important business decisions. Going back to normal is not going to happen soon, so we have to make key adjustments to our businesses.” said one of the speakers, Dr. Donald Patrick Lim, Chief Operating Officer of DITO CME and Chief Innovation Officer of the Udenna Corporation, as he emphasized the importance of adopting strategic responses to the COVID pandemic in his presentation during the plenary session.
Dr. Lim was joined by Mr. Jonas de los Reyes, Vice President and Head of Digital Marketing and Omnichannel for Metrobank, and Mr. Jason Cruz, Head of Business Development for ADA Asia Pacific, also shared their knowledge and expertise on navigating through the digital landscape and selling tourism products and services in the virtual world.
The second day of the webinar highlighted familiarization on the conduct of B2B sessions online for participants to virtually promote and sell their tourism products and services as well as prepare for the upcoming Philippine Travel Exchange (PHITEX) 2020 Virtual Edition.